武夷学院学报

全媒体时代,互联网及新媒体技术的发展对高职院校宣传思想工作产生的影响有目共睹,以校报、校园广播台和电视台等为代表的传统媒体已经无法满足高职院校宣传思想工作的需要,建设一支政治素质高、业务能力强的宣传思想工作队伍势在必行。以福建林业职业技术学院宣传思想工作队伍建设为例,通过前期的调查问卷和访谈座谈,从何为"全媒体"、全媒体时代下高职院校宣传思想工作队伍现状和建设路径等三方面着手,简要论述全媒体时代下加强和改进高职院校宣传思想工作队伍建设的必要性。

In the era of all media,the development of Internet and new media technology has an obvious impact on the propaganda and ideological work in higher vocational colleges.The traditional media represented by school newspaper,campus radio station and television station has been unable to meet the needs of propaganda and ideological work in higher vocational colleges.It is imperative to build a propaganda and ideological work team with high political quality and strong professional ability.Taking the propaganda and ideological work team construction of Fujian Forestry Vocational and Technical College as an example,through the early questionnaire and interview,this paper briefly discusses the necessity of strengthening and improving the propaganda and ideological work team construction of higher vocational colleges in the era of all media from three aspects:what is "all media",the current situation and construction path of propaganda and ideological work team in higher vocational colleges in the era of all media.